The EMTEC brand was launched from a company steeped in history and experience. BASF, the inventor of the first magnetic tape for audio recording, was a pioneer in the media industry. In the late nineties, after years of innovations in the production of consumer tape products, including audio-cassettes, floppy discs and video-cassettes, BASF Magnetics became EMTEC Magnetics.

Turning the company's focus to mobile storage products, the EMTEC brand became a huge success in Europe, symbolized by the powerful red spiral logo. By 2006, EMTEC had produced the number-one selling brand of flash drives in France and the number-three selling brand of flash drives in Europe for five years and counting.*

Today, EMTEC is distributed in over 23 countries and prides itself on a 75-year history of creating innovative products that embody the human spirit: to preserve, protect and share the most valuable moments of daily life. EMTEC designs, develops, manufactures and markets consumer electronic products that are both secure and stylish.

Our brand signature: "Let's Play!"

In today's digital world, consumers are creative and demand more advanced technologies to express themselves and their ideas. Whatever the product, EMTEC commits to providing reliable, creative solutions that make technology easy to use and satisfying to the consumer. Our solutions revolve around modern technology, innovative ideas and superior manufacturing.

EMTEC offers a large range of consumer electronic products, including USB flash drives, memory cards, portable hard drives, multimedia products and other computer-related accessories. We particularly pride ourselves on our range of fashion USB flash drives: in a world full of bland, boring flash drives, EMTEC stands out from the crowd. Style and quality play a large part of the EMTEC brand values. Our products are not only functional - they are fun and fashionable.

*Source: GFK