BASF / EMTEC: The recording media pioneer

1934: Invention of the first magnetic tape for audio recordings
1953: Launch of consumer tape products for audio recordings
1966: Start of Audio-Cassette production
1973: Start of Floppy Disk production
1996: BASF Magnetics becomes an independent Inc.
1996: Launch of the CD-Recordable range
1997: New company name: EMTEC Magnetics
1999: Launch of the DVD-Recordable range
2000: World-wide introduction of the EMTEC brand
2001: Launch and marketing of the DiskOnKey USB keys in Europe
2002: Introduction of the Intuix brand in Europe
2006: Acquisition by Dexxxon Group and extension of the product range, with a focus on mobile storage products
2006: #1 selling brand of USB keys in France and #3 in Europe (Source: GFK)
2006: Intuix integrates its product line with EMTEC brand
2007: Launch and marketing of Movie Cube multimedia HDD in Europe
2008: Official introduction of the EMTEC brand in United States
2008: Launch and marketing of Kooky USB Drives in United States
2009: EMTEC initiates "Fashion" Flash Drive product category
2010: Launch and marketing of Animal USB Drives
2010: Operations open in Dubai to extend distribution in the Middle-Eastern region, India and Africa
2011: Launch and marketing of Looney Tunes USB Drives
2012: Launch and marketing of Angry Birds USB Drives